Toyota dealer group peeved over tax dollar use for GM incentives targeted at Toyota o

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Filed under: Car Buying, Marketing/Advertising, GM, Toyota



Recently, General Motors has been offering special buying incentives specifically tailored to steer people away from Toyota and Lexus dealerships, and even get current Toyota owners out of their cars. And while most people look at this as just a clever marketing technique to promote other automakers in the wake of Toyota's recall wound, a group of dealers are none too happy about the marketing campaign. What's more, because the U.S. government currently owns a 60 percent stake in GM, Toyota dealers have made accusations that American taxpayer dollars are being used to fund these incentives.

The Toyota National Dealer Council, which represents approximately 1,250 Toyota dealers across the United States, claims that using taxpayer dollars for this purpose is "reckless, unfair and detrimental to the entire auto industry." And while we believe it's a completely rational argument for the TNDC to make, we must remember that no specific proof has been presented to completely prove their point. GM may be mostly owned by the U.S. government, but it's still an autonomous company, and no one can say for sure if its marketing decisions are, in any way, influenced by the officials in Washington, D.C. Hit the jump to read the entire TNDC press release.

[Source: Toyota National Dealer Council | Image: Ronaldo Schemidt/AFP/Getty Images]Continue reading Toyota dealer group peeved over tax dollar use for GM incentives targeted at Toyota owners

Toyota dealer group peeved over tax dollar use for GM incentives targeted at Toyota owners originally appeared on Autoblog on Tue, 09 Mar 2010 19:24:00 EST. Please see our terms for use of feeds.



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03-09-2010 08:24 PM